Design that REALLY attracts your ideal client

Q: How do you know what branding will appeal to your customers? Clue: It’s not about what you like personally. We are not decorating your home here! A: We need to work out who your ideal client is. We need to create a Client Identity Board. In this video I go...

Is your brand a Vanity Brand?

Blue is your colour. You like script fonts. You love butterflies. You have the beginnings of your perfect brand identity…..except you’d be 100% wrong. Vanity branding is a common trap when dealing with personal branding or a business that has you as the...

Which type of designer do you need?

A bit like doctors who specialise in different things, designers have their specialisations too. Graphic Designer versus Brand Identity Designer These terms can get so muddied. There is overlap in what a graphic designer does and what a brand identity designer does,...

5 Video Tips For Working At Home

You’ve had fun with Zoom virtual backdrops where your arms were swallowed by the beach. You made excuses about the mess behind you because you’re home schooling the kids. It was all very forgiveable in 2020…..but now it appears working from home is...