What are the low-hanging fruits you need to have designed and branded in your customer journey or sales funnel? I take you through a typical customer journey and show you were you might be missing an opportunity to reinforce your brand identity. Now that travel has...
Q: How do you know what branding will appeal to your customers? Clue: It’s not about what you like personally. We are not decorating your home here! A: We need to work out who your ideal client is. We need to create a Client Identity Board. In this video I go...
Blue is your colour. You like script fonts. You love butterflies. You have the beginnings of your perfect brand identity…..except you’d be 100% wrong. Vanity branding is a common trap when dealing with personal branding or a business that has you as the...
A bit like doctors who specialise in different things, designers have their specialisations too. Graphic Designer versus Brand Identity Designer These terms can get so muddied. There is overlap in what a graphic designer does and what a brand identity designer does,...
You’ve had fun with Zoom virtual backdrops where your arms were swallowed by the beach. You made excuses about the mess behind you because you’re home schooling the kids. It was all very forgiveable in 2020…..but now it appears working from home is...
