Q: How do you know what branding will appeal to your customers? Clue: It’s not about what you like personally. We are not decorating your home here! A: We need to work out who your ideal client is. We need to create a Client Identity Board. In this video I go...
A bit like doctors who specialise in different things, designers have their specialisations too. Graphic Designer versus Brand Identity Designer These terms can get so muddied. There is overlap in what a graphic designer does and what a brand identity designer does,...
You’ve had fun with Zoom virtual backdrops where your arms were swallowed by the beach. You made excuses about the mess behind you because you’re home schooling the kids. It was all very forgiveable in 2020…..but now it appears working from home is...
Surprisingly, there is more than ONE type of branding. It’s not something we think about when talking about branding; we think of the outside look & feel of the business only. But there are 4 types: Business Brand: People generally talk about branding as...
Well, that’s not what they teach us!We’re constantly being told to be DIFFERENT, to stand out from the crowd.But I disagree. Being different isn’t the aim when designing your brand identity. Being distinctive is. If your branding is too different, it...
I’ve been working recently with a few clients who used to think that they could DIY their brand and business visuals. And then they realised, as their business grew, it just wasn’t enough to cobble things together. To ad hoc things once they got clearer on their...
Are you thinking of getting brand photos done? There comes a point in many businesses where selfies taken on your phone may no longer cut the mustard with your branding and business identity. You’re thinking about hiring a photographer to take some professional shots...
This might be useful if you’re hawwing and humming about this topic yourself…. Often business naming comes up in sessions for my more in-depth design packages (like the VIP Expert Package) Here is my take, from both design and future-proof perspectives. 𝗨𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻...
Are you relying on Friendship Branding & Marketing to attract clients? What do I mean by this? I’m in a lot of Facebook Business groups, and I’m sure you might be too. They’re often where many of us started our online business journeys; we buy from and sell to...
A sneak peak behind-the-scenes on my business during lockdown during the Coronavirus Pandemic. Cat videos? Procrasti-snacking? Any work done at all? Check out my home, life and business. I had so much fun making this. A day to film and a day to stitch it all...
How do you know if your branding and business identity are any good? What makes a ‘good brand’? Find out what you’ve got right and what might need working on. As I always say, design for the sake of design is a waste of time. Design has a job to do. Brand design and...
Please DON’T do this – it’s a pet peeve of mine & it’s not doing you ANY favours! Crowd sourcing opinions about logos or designs. Writing posts like “Do you prefer A, B or C?” …..waste of time. Everyone and their dog has an opinion about your logo. But not...
If your team, your employees and colleagues are working from home now, you need to consider your business brand identity when they are on virtual meetings and client calls. Visuals are the glue that bind people, from tribes, to teams, to fans and families….and...
